In addition to its prime location for shopping, Hótel Frón is ideally placed for restaurants/cafés, arts and culture. The main shopping street is called Laugavegur and there you find cafés, shops and design stores. Just around the corner is a great design store, Hildur Hafstein Workshop.  Several vegetarian restaurants are within a stone's throw, including Garðurinn and Sisters Café. Across the street is a hip local bar, Kaldi, and an antique store. We recommend cafés around the corner, Te og Kaffi and Kaffibrennslan. We recommend the stores 66°North, Eva, GK, and Kron Kron for high end shoppers and Aftur and Farmers Market for Icelandic design.  Please do not hesitate to ask our front desk staff for restaurants recommendations.